You’ve surfaced risks early and built paths to navigate around them.
…Know exactly where your model will succeed
You understand how your product creates aligned, scalable outcomes for all stakeholders.
…Move beyond revenue to real value
Your business model accounts for payer dynamics, workflow realities, and emotional trust—not just a feature set.
…Design for adoption, not just ambition
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Strategic Foresight · Behavioral Insight · Research Synthesis · GTM Strategy · Narrative Design · Product-Market Fit · Service Design · Emotionally Adaptive Tech · AI & Computational Systems
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Wearable + emotion-forward strategy
Behavioral UX for aging-in-place
Systemic care redesign at CVS Health
Selected case studies that blend strategic clarity, human systems insight, and emotionally intelligent design.
Led behavioral strategy across 12 pilots—helping teams align on care model innovation, increase patient adherence, and design scalable intervention frameworks.
Designed research and insight strategy for older adults and care influencers—informing product direction and executive storytelling in a national-scale healthtech study.
Created speculative prototypes and foresight models for Soma, a somatic wearable — bridging HRV sensing, ritual design, and emotionally intelligent systems.
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